Anyone can start a business, but not all businesses survive the initial “take-off”. When it comes down to it, successful companies all have the same things in common. In this entry, we will take a look at the business essentials when it comes to marketing your brand, products, and services.
Planning and Organization
Now even though this sounds pretty logical, not everyone does these simples steps when they first start their business and often realized much too late, how these simple steps could have helped avoid many headaches.
- Identify your Unique Selling Proposition
- Perform a Market Research
- Develop Your Brand and Brand Personality
- Identify your Target Audience/Market
- Select the Right Channels
- Plan your Budget and Project Schedule/Timeline
- Identify Your Key Performance Indicators
We offer Business Development Services to help you kick-off or scale your business and evaluate your potential in innovative ways.
There is no going around it, every business needs a website, but not just any website.
- User Friendly
- Optimized for Search Engine Searches (SEO)
Online Business Listings
These sites are everywhere and are usually free to register. Not only do they provide referral traffic, clients reviews but they give you added exposure online. Search Engines also take these sites into consideration when attributing rankings to your website.
We have a team dedicated to creating these listings for you, contact us for more information!
Social Media Business Profiles
They are free and provide:
- Direct Access to your Audiences / Users
- A Place for Clients to Leave Reviews
- Social Signals for Search Engine Optimization (SEO)
- A Customer Support Channel
Social Media Channels Creation and Optimization are Included in our Social Media Packages.
Have you noticed that all the companies making it big have a strong online presence? They produce blogs, infographics, videos, and engage with their audience every single day and often more than once. Content Creation and Social Media are often underestimated or pushed to a later date but when you consider the low investment needed, the strong targeting capabilities, and the potential reach of your efforts, it is a no-brainer.
Good content is also rewarded by Search Engines such as Google, which brings us to our next point:
Search Engine Optimization
Search Engine Optimization is a science in itself that our team as mastered over years of experience and testing. This science is constantly updated and modified to evolve with technology advances and users’ needs. Without SEO, your clients will never find you online without typing your URL directly into their browser.
Want to rank at the top of search engines? Give us a shout!
Paid (Non-Organic) Marketing
Thousands of Networks and Advertising Channels are at your fingertips. Growing your business globally is now as easy as opening your laptop. Our experts are well-versed in all advertising channels to ensure you get the most out of your marketing efforts.
Mail, Newspaper, billboard, radio, television adverts are still effective for most markets. Doing thorough market research will help determine which channel is right for your business.
Type of Advertising Channels:
- Social Media Marketing
- Search Engine Marketing
- Display and Native Advertising
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Direct/Gorilla Marketing
- Traditional Marketing (paper, post, radio, tv, billboards)
Learn more about our advertising services!
Monitor Your Results
Keeping a close eye on your results and a/b testing your effort is the best way to learn how to cater and engage best with your audiences. Multiple tools are available to track engagement, traffic, actions, leads, and sales on your website, ask one of our representative for more information on how we can help you monitor and optimize your funnel every step of the way.
- Planning and Organization
- Plan Execution
- Organic Marketing
- Paid Marketing
- Monitoring and Measuring Results
A multi-channel approach has been proven to be the best growth solution and generates the most return on investment of any other marketing strategy. Get in touch with our team for more information on how you can grow your business starting today!